Why Traditional Auditors Can't Secure Fair YouTube Earnings for Artists — But FIRA Can

Unveiling the Collaboration: The Unique Expertise of Fira in the YouTube Ecosystem

In the expansive universe of music, music labels possess extensive music catalogs. While they have the capability to independently distribute and market their artists' music on YouTube, they have chosen to collaborate. By creating a dedicated YouTube network for promoting their biggest and most successful acts and songs, some labels leverage their expertise and deep understanding of the YouTube ecosystem. The reasons behind this strategic partnership are nuanced and multifaceted.

The Shortcomings of Traditional Auditors in a Complex Music Industry

Traditional auditing methods fall short in this new complex ecosystem. The more parties involved in marketing and monetization, the less transparent the accounting becomes.

Exclusive Tools for Unmatched Accuracy: Introducing FIRA's "Rev-Shaker"

The only way to determine if artists have been fairly and successfully marketed is to take a behind-the-scenes look at the marketing and YouTube world. At FIRA, our proprietary software "Rev-Shaker" enables us to analyze with remarkable precision - within a few percentage points - how much revenue a YouTube channel should have generated in a specific period.